Building trust in Real Estate listings with TruCheck™
TruCheck™ is an advanced authentication solution available on the Profolio platform that enhances the transparency and credibility of real estate listings. It enables agents to verify the availability and validity of property listings through real-world verification.
Product strategy
Mapping the trust landscape in Saudi real estate and defining what TruCheck™ solves.
Prototyping & testing
Exploring on-site verification flows and testing with real agents in the field.
Iterating with feedback
Refining every interaction based on agent feedback and stakeholder review.
Outdated listings are breaking trust in Real Estate
The real estate market is often plagued with outdated or inaccurate property listings, leading to a poor user experience and a lack of trust in the platform. Existing checks like REGA in Bayut KSA help validate listing authenticity to some extent. Still, a more robust solution is needed for Bayut KSA to verify the availability of the listings actively.
Meet Khalid — the agent we designed for
A mid-career real estate agent in Riyadh, manages dozens of active property listings while competing in a crowded market. His success depends on convincing buyers that his listings are current, trustworthy, and worth contacting him about.
…My listings are real. Buyers just don't know it
That sentence — said by three out of five agents we spoke to.
What does it feel like when your effort is invisible?
We mapped what Khalid said, thought, did, and felt during a typical week of managing listings. The pattern kept repeating: the platform rewarded fresh uploads, not listing quality or upkeep.
We mapped every path from TruCheck™ CTA to verified badge
The happy path was simple but trust would be built (or broken) at the edges. Each side branch became a deliberate UX decision about how much friction was worth it.
One CTA, one radius check, a few photos and you're done
The prototype below walks through the entire TruCheck flow from the listing detail CTA, through location verification and photo capture, to the moment the verified badge appears on the listing.